Simple Application Letter for Sales Representative with Experience

Published on: June 2, 2025 • Categories: Jobs In Nigeria

Below is a professionally written sample application letter for the position of Sales Representative. It includes a tailored work experience section to make your application stand out. If you have prior experience in sales or customer service, this format will help you showcase your skills clearly and effectively.

John Okafor
No. 12 Bishop Street
Surulere, Lagos State
johnokafor@email.com
0803 123 4567
June 2, 2025

The Hiring Manager
Deluxe Distribution Ltd
Ikeja, Lagos State

Dear Sir/Madam,

I am writing to express my interest in the Sales Representative position at Deluxe Distribution Ltd as advertised. With over three years of hands-on experience in sales and customer engagement, I believe I am a strong candidate who can contribute positively to your sales team and business growth.

I previously worked as a Sales Representative at Brightmart Superstores in Lagos, where I consistently exceeded monthly sales targets by 20% through effective communication, product knowledge, and upselling strategies. I also developed strong relationships with repeat customers, which helped increase customer retention and brand loyalty. My duties included handling POS transactions, managing inventory records, organizing product displays, and preparing weekly sales reports.

My approach to sales is solution-based, and I pride myself on understanding customer needs and offering the right products to match those needs. I am highly proficient in using sales software such as CRM tools and Microsoft Excel, and I am comfortable working in a fast-paced, target-driven environment.

Given the opportunity, I am confident I will be able to bring in new clients and maintain productive relationships with existing customers. I am eager to bring my enthusiasm, dedication, and proven track record to your organization.

I would appreciate the opportunity to further discuss how my skills and experiences align with your needs. Please find my resume attached for your review.

Thank you for considering my application. I look forward to the opportunity to contribute to your team.

Yours faithfully,
John Okafor

Tips for Applicants

Always tailor your letter to the company and job you’re applying for.
Use real figures or results when describing your experience (e.g., “exceeded sales targets by 20%”).
Keep the tone professional but confident.
Attach your updated CV or resume along with the application letter.

If you found this letter helpful, feel free to use and adapt it to suit your experience and desired job role.