From Road to Digital: How GIGM Redefined Intercity Travel in Nigeria

​God is Good Motors (GIGM), now operating as GIG Mobility, stands out as one of Africa’s premier transport companies, not just for its extensive routes but for its pioneering use of technology to transform the travel experience. Founded in 1998 by the enterprising couple Edwin and Stella Ajaere, GIGM began in Benin City, Edo State, with a simple yet powerful mission: to provide safe and exceptional bus services across Nigerian cities.

​The company underwent a significant transformation starting in 2010 when Chidi Ajaere took over leadership. Under his guidance, GIGM shed its legacy operations and embraced a future driven by digital solutions, cementing its status as a technology-focused mobility platform. This reinvention positioned GIGM as a market leader, attracting a new generation of travelers seeking convenience and modern professionalism.

​The Power of Technology and Mobility

​GIGM’s enduring success is inextricably linked to its digital strategy. The company became one of the first in Nigeria to offer a truly seamless, tech-enabled travel experience:

• ​Online and App Booking: GIGM launched its official website and then a mobile application (available on iOS and Android) allowing customers to easily search routes, book tickets, and even reserve their preferred seats from the comfort of their homes. This eliminated the need to visit a terminal just for booking.
• ​The Digital Wallet: To simplify transactions, GIGM introduced a digital wallet within its app, enabling secure and seamless payments for tickets and other services in its ecosystem.
• ​Proprietary Transport Management: The company built its own end-to-end transport management solution, a sophisticated in-house system that handles everything from real-time vehicle tracking and emergency response to operations and finance, ensuring a high level of operational efficiency and safety.
• ​Fixed Departure Times: Unlike the traditional “wait and fill” model prevalent in the industry, GIGM adheres to fixed, scheduled departure times, a practice that honors the customer’s time and improves punctuality.

​Safety, Comfort, and Reach

​Beyond technology, GIGM has consistently focused on core service delivery:

• ​Modern Fleet: Operating a large fleet, including vehicle types like the Toyota Hiace and Jet Mover buses, GIGM prioritizes well-maintained, air-conditioned vehicles equipped with comfortable seating and in-bus entertainment.
• ​Professional Personnel: The company formalized the transport experience by standardizing everything from nomenclature—drivers are often referred to as “Captains”—to staff uniforms, emphasizing professionalism.
• ​Extensive Network: GIGM operates over 30 terminals strategically located across major Nigerian cities and towns, including Lagos (Jibowu, Ajah), Abuja (Utako), Port Harcourt, Benin, and Onitsha. Its commitment to continental expansion was demonstrated in 2019 with the launch of operations in Ghana, serving cities like Accra and Kumasi.

​Beyond Passengers: The GIG Group Ecosystem

​GIGM is a significant subsidiary of The GIG Group, which has diversified interests. A notable sister company is GIG Logistics (GIGL), a prominent courier and logistics service, showcasing the group’s wider reach in the mobility and supply chain sectors.

​For the traveler, GIGM remains a top choice, combining reliability with technological innovation. The company continues to evolve, focused on its overarching goal to redefine mobility across Africa, one country at a time, by relentlessly pursuing customer satisfaction and safety through digital solutions.